Europe’s solar financing on-switch.
Big Picture
By 2040, 100% of new EU buildings will be required to have rooftop solar. This will require a €550b investment in residential energy to meet new EU standards. Expect to see a boom in installations, bolstered by favorable regulation and incentives and growing consumer awareness of the long-term benefits of solar and renewable energy adoption in homes.
How it Works
Cloover has built the go-to software tool for an electrification contractor to run their business, with embedded financing that allows them to auto-magically offer homeowners consumer loans for solar, batteries, heat pumps, and more. This helps mom-and-pop installers close more clients faster, and empowers them with tools that only the industry giants previously had access to.
Unfair Advantage
By bringing together contractors all on one platform, Cloover will have an unprecedented and holistic view into consumer electrification trends as adoption picks up rapidly in the coming decades. And with hundreds of millions in debt commitments guaranteed, they’re ready to help contractors offer the most attractive loan policies to consumers at an unprecedented scale.
100
Percent
of new EU housing must install solar by 2040

PEDER BROMS FOUNDER & CO-CEO
Prior to founding Cloover, Peder spent 10 years in the credit market, most recently as Head of Origination & Portfolio Manager of a multi-billion dollar Nordic credit manager.

JODOK BETSCHART FOUNDER & CO-CEO
Jodok was previously Founder & CEO of Evenito, a B2B software company serving the corporate event industry.
Cloover wants to speed solar adoption by helping installers finance new sales
TechCrunch
Startup Cloover raised $114M, led by Lowercarbon, for its solar rooftop play
Axios