Markets already understand that it’s too damn expensive to keep powering our economy by digging up and burning old dinosaur bones. In most places today, solar and wind are cheaper and scale faster. What you might not know yet is that technologies that grow chemicals in bioreactors or boost crop yields are already outperforming 100-year-old industrial processes that are dirty and dangerous. We see this happening in protein, transportation, chemicals, building materials, and even mining too. This radical shift isn’t just because of some warm and fuzzies. These are real businesses, with insane growth, and some posting nine-figure revenue run rates. In simple terms, cutting gigatons of CO2, mass market adoption, and generating piles of money will go hand-in-hand.
READ MOREThe Colorado River, a lifeline for 40 million Americans, is so dry these days that the Hoover Dam’s turbines barely spin for months each year. Phoenix has halted some housing permits because the aquifer is just about tapped out. In the last few years, Mexico City and Cape Town nearly hit “Day Zero,” when residents
READ MOREIt’s a new day for carbon markets. Carbon removal is on a roll, with total carbon sales in the last year alone jumping a staggering 600%. But to scale the industry from billions of dollars a year to tens of billions and beyond, someone has to rebuild trust in carbon markets, fixing the reputational damage
READ MOREIn the last few years alone we’ve seen tens of thousands of press releases issued by businesses, industry groups, countries, states, and cities touting net-zero commitments – promises that now cover more than 70% of global emissions and a giant chunk of the global economy. And for every single one of those press releases, there’s
READ MORESince the launch of our Carbon Removal Fund, we’ve seen lots of exciting approaches to, well, carbon removal. Yet, there are some carbon removal methods that we think could use some more love. Below are just a few of the realms that are begging for more attention, ambition, and investment.
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