Slashing CO2

Founded: 2021

HQ: London, UK

Taking the waste out of recycling.

Big Picture

Over 90% of plastic never gets recycled because it just isn’t profitable. Virgin plastics are dirt cheap while recovering high-quality stuff from waste is costly and complex. But, change is coming. A raft of new mandates across the EU and UK is aimed at boosting utilization of recycled plastics, paper, and metal. The challenge now is creating a ready and reliable supply of high quality recyclates.

How it Works

Safi runs the leading marketplace of recycled materials, moving online what is still mostly a pen-and-paper process. They help sellers and buyers all over the world transact confidently thanks to thoughtful automations, integrated logistics, and computer vision tools that instantly rate the quality and composition of materials. The result is higher quality, lower prices, and a more liquid market.

Unfair Advantage

Today, most materials recovery facilities, or MRFs, still rely on a narrow network of partners to offtake materials. This results in limited price discovery, inconsistent material testing, and cumbersome logistics. Safi’s platform opens the door to a global network of buyers and sellers, streamlines logistics and finance, and heightens price competition to make the entire market more liquid and efficient.

1.5

Tons of CO₂e

avoided per ton of plastic recycled

RISHI STOCKER CEO & CO-FOUNDER

Rishi was one of the earliest employees at UK neobank Revolut, where he led global partnerships. He holds a BA in Classics from Oxford.

CHRIS CHARLES VP OF OPERATIONS

Chris was previously Head of Operations and COO for numerous high growth tech startups.


Safi just raised $19.5 million for its B2B recycling marketplace

Business Insider

New AI vision system to improve yield and quality for PET & HDPE recyclers

Recycling Magazine